The Homeownership Center case study

The Homeownership Center A Brand Reinvention with the Tools to Implement It THE GOAL The HomeOwnership Center has served 5,000 West Virginians on the path to homeownership.   For over 25 years, they have been a rare combination of nonprofit lender, financial advisor and HUD-certified counselor — offering a depth of programs no other entity […]

NeighborWorks case study

NeighborWorks America Revitalizing Communities Across a National Network THE GOAL 249 organizations working to create opportunities for people to live in affordable homes, improve lives and strengthen their communities   NeighborWorks America set out to bring strategic branding and marketing expertise to their national member network in urban and rural areas, as well as initiatives […]

Dundalk case study

Dundalk Rewriting the Story on a Community Worth Discovering. THE GOAL Dundalk had a perception problem.   One cultivated over decades, though locals knew the community had far more to offer than its reputation suggested. Partnering with the Dundalk Renaissance Corporation, we developed a brand strong enough to attract new residents and investors to a […]

NOTE case study

NoTe District – North Temple New Light Rail Revives Community and Inspires Brand THE GOAL The North Temple corridor had assets, diversity and momentum.   What it needed was a single identity the community could rally around. Partnering with NeighborWorks Salt Lake, we set out to create one that reflected the full range of what […]

Belair-Edison Case Study

Belair-edison Building a Brand Through Community Storytelling THE GOAL Belair-Edison had the bones of a truly great neighborhood.   What it lacked was a brand to back it up. We built one from the ground up and put the power of the story back in the hands of the people who lived there. From a […]

HOC case study

Housing Opportunities Commission Redefining Affordable Housing While Rebranding an Agency THE GOAL A new leader with a bold vision and a mandate to reinvent what affordable housing could be.   The Housing Opportunities Commission (HOC) came to us ready to reposition a fifty-year-old housing agency as a forward-thinking organization tackling generational poverty with private-sector ingenuity. […]