Effective marketing starts by listening.
We believe the cornerstone to being successful at just about any endeavor is curiosity. Asking questions, researching to learn more, digging to find the opportunities, and listening is where it all begins. It is through this discovery journey that we identify the signposts for building the road map to success.
Sagesse is a full-service marketing firm that works with corporations, public-sector agencies, and non-profit organizations to solve challenges with creative and sustainable marketing solutions for maximum impact. Our exceptional work developing authentic brands and creating effective strategies for real estate developers, economic development organizations and communities is a unique specialty in our field.
Founded in 2007 and based in Baltimore, Maryland, we work with a wide variety of clients in every market size. We bring exceptional expertise, rooted in our many years of developing responsive, market-driven initiatives with a focus on tangible outcomes.
HOW WE’RE DIFFERENT
Sagesse has been the architect and engineer of many highly respected and impactful marketing campaigns. Over the years, we have developed a well-established and proven project management approach that delivers award-winning results. By building consensus among stakeholders, we create a positive, collaborative environment and successfully implement marketing campaigns by driving agenda goals, holding team members accountable, and producing deliverables on time.
When you work with Sagesse, you receive personal attention and hands-on project management. We take time to listen and absorb the nuances of a project, gaining a clear understanding of the mission, perceptions, goals, and opportunities, from which we develop a detailed road map. We don’t just conceptually know how to piece together tactics, we have years of experience creating, implementing, and managing a wide variety of branding and marketing projects.
We excel in developing solutions to address branding, marketing, and management challenges. Conducting market analysis, strategy development, and implementation for organizations, products, and initiatives.
We produce campaigns that include concept development, creative design and production, media planning and buying, website development and management, and video production. We also develop complementing social media strategies, publicity and press relations, and event planning and production.
Sagesse has unique expertise in economic development marketing, having developed and led highly successful, place-based branding and marketing campaigns for a variety of projects and market sizes throughout the U.S.
Community development organizations, real estate developers, and government agencies all share a common goal: to improve communities, change their future trajectory, and positively influence perceptions and actions. We understand how neighborhoods, cities and main streets thrive and have been developing ground-breaking community-based solutions for over 20-years.
The Sagesse team of highly skilled professionals accept nothing short of perfection in their work. With our award-winning graphic designers, web designers, event producers, media relations specialists, and video producers, we have the team to generate cost-effective results no matter the project or scale of the vision.
Sagesse is led by founder Tracy Gosson, a marketing professional with over 25 years of experience developing innovative marketing strategies that directly address challenges and produce sustainable results. She personally manages all client projects, working with each one closely to understand their needs and developing tailored solutions. Tracy is involved with all Sagesse’s client, and she has first-hand experience executing every aspect of marketing campaigns.
Tracy is the founding Executive Director of the organization Live Baltimore and wrote the playbook on how to successfully market Baltimore City and its 225 neighborhoods. She built one of the most high-profile initiatives focused on marketing city living in the country, which has been the model for similar efforts in many cities around the country.
Launched in 1998, today Live Baltimore would be considered a “social enterprise” with its ground-breaking approach to building a non-profit organization with a highly successful earned-revenue model that rivals any consumer-facing, for-profit effort in the community development arena. She elevated the art of the “double bottom-line” philosophy to a level never seen before in Baltimore, all while staying true to the organizational mission.
Prior to that, she spent ten years working in television and film, building an understanding of effective story-telling communications that has been the foundation for generating expansive national and regional media coverage for clients today.
Tracy has received many honors and awards over the years, including The Daily Record Top 100 Woman of Maryland, State of Maryland Department of Housing & Community Development Home Ownership Advocate of the Year, The Daily Record Innovator of the Year, and 40 Under 40 Emerging Leaders from the Baltimore Business Journal. She is also a graduate of the Greater Baltimore Committee’s The Leadership class of 2003.
As lead Project Manager, Megan McCormack is the gatekeeper of project tasks, ensuring deliverables and deadlines are met. She manages team members throughout the process, providing a prompt response for front-line problem-solving.
Megan has worked in the communications industry for over 12 years, working with national and international organizations in developing, implementing, and managing various marketing-related projects. She works with diverse client teams and vendors, developing communications systems and tools to keep stakeholders informed and engaged.
With a specialty in digital media, Megan has managed upwards of $500k in advertising investments across platforms on an annual basis and understands how to structure targeted campaigns to optimize maximum impact and engagement. She also has a depth of experience in website and email campaign development, editorial calendar management, social media planning, event production, and digital media planning and buying. She has worked with Sagesse since 2013.