Brand cultivation is both an art and a science.

Sagesse is a full-service marketing firm that works with private- and public-sector agencies, and non-profit organizations to build high-impact branding and marketing initiatives that help them achieve award-winning results.

Founded in 2007 and based in Baltimore, Maryland, we create successful strategies to address branding and marketing challenges for a wide variety of clients, projects and market sizes. Our unique expertise in analysis and strategic planning, branding and marketing implementation has resulted ground-breaking campaigns that have positively influenced perceptions and behaviors.


The Sagesse team has been architects and engineers of many highly respected and effective marketing campaigns. Our experience in convening stakeholders, building consensus, developing strategic marketing plans, creating innovative campaigns and engaging target audiences is exemplified in our award-winning work

Working with Sagesse, Inc. you receive personal attention and hands-on project management from our team. We don’t just conceptually understand how to create effective strategies; we have actually developed, implemented and managed a wide variety of projects.

We are a Baltimore City Certified Woman Owned Business.


Our services feature market analysis, marketing planning, brand development and implementation management.

We produce campaigns that include concept development, creative design and production, media planning and buying, website development and management, and video production. We also develop complimenting social media strategies, publicity and press relations, and event planning and productions.

We also have unique experience in economic development marketing and working with non-profit community development corporations.


We have pulled together a team of highly skilled professionals that accept nothing short of perfection in their work. Award-winning graphic designers, media relations specialists, web designers, event producers, and video producers. No matter the project or scale of the vision, we have the team to generate cost-effective results.


Sagesse is led by founder Tracy Gosson, a marketing professional with over 25 years of experience developing innovative marketing strategies that directly address challenges and produce impressive results.

She is the founding Executive Director of Live Baltimore and is a dynamic speaker that has been invited to share her inspiring and enthusiastic experience with many organizations. Tracy wrote the playbook on how to successfully market Baltimore City and its 225 neighborhoods and built one of the most high-profile initiatives focused on marketing city living in the country.

Under her nine years of leadership Live Baltimore became a nationally recognized organization, receiving numerous awards and was prominently established as an urban marketing initiative that has been the model for similar efforts in many cities.

Prior, she spent ten years working in television and film, building an understanding of effective communications that translated into expansive national and regional media coverage for clients today.

Tracy was recently recognized with the 2015 Daily Record Top 100 Woman of Maryland award. Her many other awards include the State of Maryland Department of Housing & Community Development Home Ownership Advocate of the Year, the Daily Record Innovator of the Year, and 40 Under 40 Emerging Leaders from the Baltimore Business Journal.

Sagesse Portfolio

From the Archives: Baltimore vs. DC battling for residents, the centerpiece of a multi-year campaign to recruit new residents from DC.

Tracy Gosson