Why the Hardest Brand to Build Is Your Own
Even the people who do this for a living struggle. THE CONFESSION I’ve helped organizations find their voice, clarify their story and build marketing strategies that actually get used. I can sit down with a new client, work through their brand fundamentals and have a solid framework sketched out in a matter of weeks. Assessing […]
The GPS You’re Missing: What Brand Architecture Actually Does
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut venenatis dui ultrices, tempus purus ac, cursus neque. Duis hendrerit, est sit amet scelerisque finibus, dui lorem pulvinar nisi, in elementum ante est sit amet neque. Nullam lobortis, turpis ac ornare varius, libero lectus commodo dolor, sit amet posuere risus neque egestas nisl. Sed imperdiet purus […]
When Everyone on Your Team Tells a Different Story
It’s not a communication problem. It’s a foundation problem. THE TEST Ask three people at your organization what makes you different. If the answers match, congrats on that recent staff retreat. For most organizations focusing on community revitalization, the answers won’t match — not because people are confused or indifferent, but because each person leads […]