Howard County Housing

Housing Fair promotions

Multi-Language Flyers
Multi-Language Flyers

Website

Social Media

Event Guide

Custom Newspaper Insert
Custom Newspaper Insert

Videos

Project Description

Established branding campaign for government housing agency, creating Come Home to Howard County brand and developed the annual Come Home to Howard County Housing Fairs. Launched in 2007, we produce full turn-key events – develop contact database; solicit and secure sponsors and exhibitors; design all marketing and advertising materials; develop media plan and manage media buying; develop and implement daily social media, public and media relations strategies; produce newspaper insert Event Guide; register consumers for the event; negotiate and secure all vendor contracts; event set up and day-of management; and produce post-event surveying and clip gathering. Produce quarterly e-newsletters and other various creative design and production as needed.

Project Details

  • Client: Howard County Housing
  • Goals: Brand strategy and development, creative design, social media,  event production and customer engagement
  • Results: Established new brand for agency and significantly expanded outreach and engagement to prospective and existing residents

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